Radical
Design and innovation practice
+32 470 11 07 66
hello@jovangrinderbeek.be
Radical is the design and innovation practice of Jo Van Grinderbeek, founded on a simple truth: there is a bolder, smarter way to create tomorrow. Where most react to change, I create the space to anticipate it.
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As a Designer of Opportunity & Creative Strategist, I turn abstract ideas into clear, actionable concepts — creating the roadmaps that guide transformation across business, brand, and operations. My work is about building what’s next, not just improving what already exists.
I focus on the early stages — where ambition is raw, ideas are forming, and direction is still being defined. This is where clarity becomes a strategic advantage — not just to align, but to drive bold, transformative change.
I connect emerging technologies, human behavior, and business design to uncover opportunities that others might overlook. While others design products or services, I rethink how entire systems operate — reimagining how value is created from the ground up. I make complex ideas easy to understand, align leadership around forward-thinking strategies, and make the intangible a reality.
With over 25 years of experience — from award-winning creative direction to large-scale business transformation — I bring a designer’s mindset to the most challenging and uncertain problems. I’ve evolved from shaping what people want today to designing the solutions they’ll need tomorrow.
Backed by the Cronos Group ecosystem—570+ specialized companies and 9,000+ experts—I connect visionary thinking with powerful execution, turning future-focused ideas into tangible reality.