Radical
Design and innovation practice
+32 470 11 07 66
hello@jovangrinderbeek.be
Better futures don't just happen—they're designed with intention. At Radical, we help organizations think further, see sooner, and move smarter, transforming bold ideas into tangible realities that shape what's next.
Selected projects ↓
1/ Retail of the future
Client: AS Adventure pro active
The innovation challenge
Retail operates on static assumptions—fixed pricing, scheduled deliveries, preset layouts. But consumer behavior is dynamic, weather changes daily, and demand fluctuates in real-time.
The vision
Transforming AS Adventure into a self-optimizing organism. When it snows tomorrow, the system triggers an immediate chain reaction: identifying ski inventory, redistributing products to optimal locations, adjusting prices based on demand forecasts, updating displays, and optimizing staff scheduling—all automatically.
The transformation
This represents a fundamental shift from reactive retail to predictive commerce. Every department becomes interconnected: Sales leverages real-time pricing; Marketing delivers contextual communications; Operations deploys predictive staffing; Supply Chain anticipates needs. Retail finally operates as an intelligent ecosystem, not separate departments.
Selected projects ↓
1/ Novo
Bank of the future
The innovation challenge
Banking is still built on a centuries-old model: react when the customer makes a move. But life doesn’t wait for a transaction. It happens in everyday moments—with real financial impact.
The vision
Novo isn’t about tweaking the old system. It’s about building a new one from the ground up. A bank that understands life as it happens—and steps in early. Have a child? Novo sets up savings, estimates future costs, updates your insurance, and helps structure your finances—automatically, no request needed.
The transformation
This isn’t banking, just improved. It’s banking as it should be: systems that learn, adapt, and act ahead of time. A mortgage isn’t a loan—it’s part of a full plan to own your home. Saving isn’t a balance—it’s progress toward your goals. Advice isn’t reactive—it’s already there when you need it. Novo is what banking looks like when it keeps up with real life.
Selected projects ↓
1/ Novo
Bank of the future
The innovation challenge
Banking is still built on a centuries-old model: react when the customer makes a move. But life doesn’t wait for a transaction. It happens in everyday moments—with real financial impact.
The vision
Novo isn’t about tweaking the old system. It’s about building a new one from the ground up. A bank that understands life as it happens—and steps in early. Have a child? Novo sets up savings, estimates future costs, updates your insurance, and helps structure your finances—automatically, no request needed.
The transformation
This isn’t banking, just improved. It’s banking as it should be: systems that learn, adapt, and act ahead of time. A mortgage isn’t a loan—it’s part of a full plan to own your home. Saving isn’t a balance—it’s progress toward your goals. Advice isn’t reactive—it’s already there when you need it. Novo is what banking looks like when it keeps up with real life.