Why my journey makes sense.
The past few years you’ve seen me evolve from a brand designer into a transformation strategist. And although transformation may seem like a far cry from design, for me it’s all part of the same story.
I’ve come full circle. This is what I’ve learned.
I started out in the advertising industry—polishing brands, products, and services by building brand experiences that resonate with consumers.
After 20+ years, my ambition to make a difference on a deeper level inspired me to dive into the world of strategy and transformation. In 2021, it led me to found Restless MindsTM, a creative transformation agency that guides complex organizations through challenging transformation processes by igniting change from within.
What may seem like a linear timeline to some has become a full-circle moment for me. Whether as a brand designer or a transformation strategist, my career has revolved around one thing: helping organizations do better. From helping them look, feel, and sell better to inspiring them to actually be better at their very core.
Today, more than ever I believe true business success lies in merging the two. In allowing branding and transformation to be mutually reinforcing. That’s why over the years, I have come to take a strategic-holistic approach to brand building and business development that goes beyond fixed services or traditional industry silos. One that merges branding and transformation to help build better brands from the inside out.
This story is the first of many. As I shape and reshape my views on creative business development, I look forward to discussing and sharing them with you. I can’t wait to challenge each other and to keep building true love brands—the ones people not only want to buy from but also dream of working for, the ones that truly make a difference.
Stay tuned!
Thoughts
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