Jo Van Grinderbeek is a creative strategist with a strong track record of challenging the status quo. As a seasoned brand professional and founder of creative transformation agency Restless Minds™, his current mission is to apply his 20+ years of experience and unique take on business strategy to help organizations build better brands from the inside out.
Explore his tomorrow, his today, and his yesterday.↓
tomorrow
2024 and beyond
Jo has made it his mission to merge his experience as a branding professional and transformation strategist into a radically new take onbuilding better organisations and brands from the inside out.
today
2021 → today
In 2021, Jo’s ambition to truly make a difference led him to found Restless Minds™, a transformation agency that guides complex, high-profile organizations like FOD Justice through challenging transformation processes by inspiring change from within.
Restless Minds™
Agency: Restless Minds™
Role: Founder Restless Minds™
2021
Founder of Restless Minds™
a creative change consultancy.
Federal Department of Justice Belgium
Agency: Restless Minds™
Role: Change strategy, Change Marketing
2021
Shifting the narrative
at FPS Justice.
yesterday
2005 → 2021
From 2005 to 2021, Jo managed high-impact brand experience initiatives at top agencies like Wunderman Thompson, working with global clients like Samsonite and Liberty Global to help them create a public presence that resonates with their target audiences.
Pioneer DJ Global Blog Concept
Agency: Wunderman Thompson (now VML)
Role: Design director brand experience
2020
Community building
through live music.
Telenet retail optimization
Agency: Wunderman Thompson (now VML)
Role: Design director brand experience
2020
Enhancing the customer
shopping experience at Telenet.
Samsonite Global Rebranding
Agency: Wunderman Thompson (now VML)
Role: Design director brand experience
2020
Revitalizing a legacy brand
for a new generation.
Telenet condom
Agency: Wunderman Thompson (now VML)
Role: Design director brand experience
2020
A safer and more secure online experience for Telenet clients.
Telenet Phubbed
Agency: Wunderman Thompson (now VML)
Role: Design director brand experience
2020
Encouraging
real-life connections