ABOUT ME
A seasoned creative strategist with over 20 years of experience, Jo Van Grinderbeek went from crafting compelling brand experiences for major clients at top agencies to founding Restless Minds™, a creative transformation agency that guides complex organizations through challenging transformation processes. 
CONTACT
t: +32 470 11 07 66
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CREATIVE BUSINESS STRATEGIST

Jo Van Grinderbeek is a creative strategist with a strong track record of challenging the status quo. As a seasoned brand professional and founder of creative transformation agency Restless Minds™, his current mission is to apply his 20+ years of experience and unique take on business strategy to help organizations build better brands from the inside out.

Explore his tomorrow, his today, and his yesterday.↓

tomorrow

2024 and beyond

Jo has made it his mission to merge his experience as a branding professional and transformation strategist into a radically new take onbuilding better organisations and brands from the inside out.

today

2021 → today

In 2021, Jo’s ambition to truly make a difference led him to found Restless Minds™, a transformation agency that guides complex, high-profile organizations like FOD Justice through challenging transformation processes by inspiring change from within.

Restless Minds™

Agency: Restless Minds™

Role: Founder Restless Minds™

2021

Founder of Restless Minds™
a creative change consultancy.

IN NUMBERS
FOUNDED IN: 2021
BUSINESS: Business consulting, change strategy
HEADCOUNT: 8 employees
OFFICE: Kontich, Antwerp Belgium
SELECTED CLIENTS: FPS Justice, Port of Antwerp Bruges, PWC, VMM, ...
THE CHALLENGE
70% of transformations fail, even with expert consultants. Why? Traditional approaches prioritize processes over people, missing the crucial link between strategy, employee buy-in, and brand perception. This disconnect leads to resistance, confusion, and ultimately, a failed transformation.
THE SOLUTION
Restless Minds™ puts people at the heart of change. We define a shared vision, inspire action through compelling narratives, and guide the transformation journey with expert stakeholder management. This ensures that initiatives are embraced by your workforce, leading to a truly transformed organization.

Federal Department of Justice Belgium

Agency: Restless Minds™

Role: Change strategy, Change Marketing

2021

Shifting the narrative
at FPS Justice.

THE CHALLENGE
Past digital transformations left employees skeptical and disengaged. The focus on technology overshadowed the human element, hindering progress.
THE SOLUTION
We shifted the narrative, highlighting the positive impact of technology on employees and citizens. Direct communication and shared goals fostered buy-in, transforming technology from a threat to an enabler.

yesterday

2005 → 2021

From 2005 to 2021, Jo managed high-impact brand experience initiatives at top agencies like Wunderman Thompson, working with global clients like Samsonite and Liberty Global to help them create a public presence that resonates with their target audiences.

Pioneer DJ Global Blog Concept

Agency: Wunderman Thompson (now VML)

Role: Design director brand experience

2020

Community building
through live music.

THE CHALLENGE
Pioneer DJ sought to unite a diverse DJ community with varying styles and preferences, fostering a sense of belonging and connection.
THE SOLUTION
We created a unique concept for a blog and 24/7 live stream platform. The "midnight somewhere" concept ensures a constant stream of live music, appealing to both DJs and enthusiasts and strengthening Pioneer DJ's position in the global music scene.

Telenet retail optimization

Agency: Wunderman Thompson (now VML)

Role: Design director brand experience

2020

Enhancing the customer
shopping experience at Telenet.

THE CHALLENGE
Telenet customers desired a balance between browsing independently and receiving assistance when needed. The store's visual clutter and layout hindered the shopping experience.
THE SOLUTION
We create a unique "help when needed" strategy with clear visual cues and staff training. A consistent design element and optimized layout created a calmer, more cohesive, and enjoyable shopping environment.

Samsonite Global Rebranding

Agency: Wunderman Thompson (now VML)

Role: Design director brand experience

2020

Revitalizing a legacy brand
for a new generation.

THE CHALLENGE
Samsonite, a legacy brand, needed to appeal to millennials without compromising its core values of durability and quality.
THE SOLUTION
The "Born To Go" campaign repositioned Samsonite as an enabler of a life lived on the move. This award-winning campaign and branding resonated with millennials, revitalizing the brand while preserving its essence.

Telenet condom

Agency: Wunderman Thompson (now VML)

Role: Design director brand experience

2020

A safer and more secure online experience for Telenet clients. 

THE CHALLENGE
Telenet wanted to empower users to navigate the digital world responsibly and address the issue of sextortion.
THE SOLUTION
The .comdom app, a "digital condom" for safer sexting, allowed users to watermark intimate photos, discouraging unwanted sharing. This innovative and award-winning approach garnered widespread recognition and solidified Telenet's commitment to user safety.

Telenet Phubbed

Agency: Wunderman Thompson (now VML)

Role: Design director brand experience

2020

Encouraging
real-life connections

THE CHALLENGE
Phubbing, or phone snubbing, leads to disconnection and isolation. Telenet sought a tool to promote meaningful interactions.
THE SOLUTION
The Phub'd! app gamifies putting phones away. Once activated, anyone unlocking the phone is assigned a fun challenge. This engaging app, launched with a humorous campaign, encourages real-life connections.

COPYRIGHT © 2024 JO VAN GRINDERBEEK 

CREATIVE BUSINESS STRATEGIST

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