STRATEGIC AND CREATIVE ADVISOR
For two decades, I've built brands that hit different. With strategic creativity matched to your DNA, I design how brands work and feel in the real world. As a Strategic & Creative Advisor, I transform your vision from strategy to street, from digital to physical—turning brand values into experiences people can see, feel, and trust. Because ultimately, it's not about making people love your brand; it's about making a brand people love.
Selected works from 2018 until 2024 ↓
Samsonite | Global Rebranding
2019
Revitalizing a legacy brand
for a new generation.
Client: Samsonite
Agency: Wunderman Thompson (now VML)
Scope: Rebranding, campaign design
Role: Design director brand experience
Restless Mindsâ„¢ | Founder
2021
70% of transformations fail,
So I founded Restless Mindsâ„¢ to change the change game.
Founded: 2021
Business: Business consulting, change strategy
Headcount: 8 employees
Office: Kontich, Antwerp Belgium
Selected clients: FPS Justice, Port of Antwerp Bruges, PWC, ...
Federal Department of Justice Belgium | Transformation
2021
Shifting the narrative
at FPS Justice.
Client: 2021
Agency: Restless Mindsâ„¢
Scope: Digital, cultural and brand Transformation
Role: Change architecture, change strategy, change marketing
Telenet | Brand and retail experience
2019
Telenet case: Enhanced Telenet's retail brand through intuitive store design and clear customer navigation.
Client: Telenet
Agency: Wunderman Thompson (now VML)
Role
Brand Experience
Design and Creative Direction
Scope
Retail and brand experience
Pioneer DJ | Global Blog Concept
2021
Community building
through live music.
Client: Pioneer DJ
Agency: Wunderman Thompson (now VML)
Sope: Community building, campaign design
Role: Design director brand experience
Telenet | Condom app
2020
A safer and more secure online experience for Telenet clients.
Client: Telenet
Agency: Wunderman Thompson (now VML)
Scope: Loyalty campaign, brand experience
Role: Design director brand experience
Telenet | Phubbed app
2020
Encouraging
real-life connections
Client: Telenet
Agency: Wunderman Thompson (now VML)
Scope: Loyalty campaign, brand experience
Role: Design director brand experience
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STRATEGIC AND CREATIVE ADVISOR