About me
Jo Van Grinderbeek helps future-forward brands bridge the digital and physical worlds. As a Strategic & Creative Advisor with two decades of experience, he creates meaningful experiences that make technology feel natural and human—shaping how brands come to life through products, spaces, identity, and services.
Contact
t: +32 470 11 07 66
Van Grinderbeek ☺ Van Grinderbeek ☺ Van Grinderbeek ☺ Van Grinderbeek ☺ Van Grinderbeek ☺ Van Grinderbeek ☺

STRATEGIC AND CREATIVE ADVISOR

For two decades, I've built brands that hit different. With strategic creativity matched to your DNA, I design how brands work and feel in the real world. As a Strategic & Creative Advisor, I transform your vision from strategy to street, from digital to physical—turning brand values into experiences people can see, feel, and trust. Because ultimately, it's not about making people love your brand; it's about making a brand people love.

Selected works from 2018 until 2024 ↓

Samsonite | Global Rebranding

2019

Revitalizing a legacy brand
for a new generation.

Client: Samsonite
Agency: Wunderman Thompson (now VML)
Scope: Rebranding, campaign design
Role: Design director brand experience

Restless Mindsâ„¢ | Founder

2021

70% of transformations fail,
So I founded Restless Mindsâ„¢ to change the change game.

Founded: 2021
Business: Business consulting, change strategy
Headcount: 8 employees
Office: Kontich, Antwerp Belgium
Selected clients: FPS Justice, Port of Antwerp Bruges, PWC, ...

Federal Department of Justice Belgium | Transformation

2021

Shifting the narrative
at FPS Justice.

Client: 2021
Agency: Restless Mindsâ„¢
Scope: Digital, cultural and brand Transformation
Role: Change architecture, change strategy, change marketing

Telenet | Brand and retail experience

2019

Telenet case: Enhanced Telenet's retail brand through intuitive store design and clear customer navigation.

Client: Telenet
Agency: Wunderman Thompson (now VML)

Role
Brand Experience
Design and Creative Direction

Scope
Retail and brand experience

Pioneer DJ | Global Blog Concept

2021

Community building
through live music.

Client: Pioneer DJ
Agency: Wunderman Thompson (now VML)
Sope: Community building, campaign design
Role: Design director brand experience

Telenet | Condom app

2020

A safer and more secure online experience for Telenet clients. 

Client: Telenet
Agency: Wunderman Thompson (now VML)
Scope: Loyalty campaign, brand experience
Role: Design director brand experience

Telenet | Phubbed app

2020

Encouraging
real-life connections

Client: Telenet
Agency: Wunderman Thompson (now VML)
Scope: Loyalty campaign, brand experience
Role: Design director brand experience

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COPYRIGHT © 2025 JO VAN GRINDERBEEK 

STRATEGIC AND CREATIVE ADVISOR

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