I create brands people fall in love with. Not just brands they want to buy from, but brands they dream of working for. This isn't about logos or campaigns – it's about crafting experiences that feel real and resonant at every touchpoint.
Over twenty years of working with global brands taught me something crucial: great brands are built from the inside out. They're authentic in their culture, magnetic in their expression, and consistent in their delivery. I combine strategic thinking with creative impact to make this happen.
Today, whether through my creative transformation agency Restless Minds™ or other collaborations, I help organizations become remarkable. I design experiences that flow seamlessly through everything – product, service, retail, communication, and culture. Because when promise and reality align perfectly, magic happens.
Experience
Founder, Change Architect
Restless Minds™
Since 2021
Brand Experience Architect
Van Grinderbeek ☺
Since 2020
Creative business strategist & advisor
Oeco Group & Cronos Group
Since 2020
Design director brand experience
Wunderman Thompson Belgium (now VML)
2018 until 2020
Concept Developer, Art Director
BBC creative agency, Flow Pilots, Prophets (now iO)
2002 until 2018
Selected brands
Liberty Global, Telenet, Samsonite, Samsung, FPS Justice, Salesforce, Mircosoft, Toos Franken, Deme and many more.
Awards and honours
The work featured in this portfolio has been recognized with prestigious awards and honors, including a Grand Prix at the Epica Awards 2021, Golds at the Clio Awards, Eurobest, and IAB Mixx Awards, and being shortlisted at Cannes Lions and ranked among the top 100 most awarded campaigns in the world by WARC. These accolades reflect the impactful and innovative nature of the featured projects.
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BRAND EXPERIENCE ARCHITECT