JO VAN GRINDERBEEK
About me
Jo Van Grinderbeek builds brands that hit different - with creativity strategically matched to your DNA. For over two decades, he's been crafting brands and experiences that don't just get seen – they get felt. From product to pixel, from strategy to street, he creates brands that leave a mark.
Contact
t: +32 470 11 07 66
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Telenet case: Enhanced Telenet's retail brand through intuitive store design and clear customer navigation.

Client: Telenet
Agency: Wunderman Thompson
Now VML Belgium

Role
Brand Experience
Design and Creative Direction

Scope
Retail and brand experience
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Samsonite refreshed its heritage brand with the "Born To Go" campaign, repositioning its quality legacy to connect with millennials' travel and lifestyle aspirations.

Client: Samsonite
Agency: Wunderman Thompson
Now VML Belgium

Role
Pitch Concept
Design Direction
Brand Experience

Scope
Rebranding
Campaign design
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The Pioneer DJ concept "Midnight Somewhere," a 24/7 livestream and blog platform, connecting global DJs and music fans across time zones.

Client: Pioneer DJ
Agency: Wunderman Thompson
Now VML Belgium

Role
Brand Experience
Design and Creative Direction

Scope
Brand experience
and cultural connection
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Liberty Global: Transforming Flow stores into Caribbean community spaces

Client: Liberty Global
Agency: Wunderman Thompson
Now VML Belgium

Role
Brand Experience
Customer Experience

Scope
Brand experience
and cultural connection
yugo

Windows that watch and wow: Making Yugo's promise tangible through interactive retail

Client: Telenet
Agency: Wunderman Thompson
Now VML Belgium

Role
Brand Experience
Design Director

Scope
Brand experience
and cultural connection

When windows come alive: Turning storefronts into holographic spectacles

Client: Telenet
Agency: Wunderman Thompson
Now VML Belgium

Role
Brand Experience
Design Director

Scope
Brand experience
Retail experiences
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Gaming the system: Turning phone addiction into social connection

Client: Telenet
Agency: Wunderman Thompson
Now VML Belgium

Role
Brand Experience
Design Director

Scope
Brand experience
and cultural connection
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From digital danger to digital safety: Creating the world's first sexting protection app

Client: Liberty Global
Agency: Wunderman Thompson
Now VML Belgium

Role
Brand Experience
Design Director

Scope
Brand experience
and cultural connection
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Belgian IT giant Cronos Group adapted its brand for Swedish market entry in 2023, tailoring its entrepreneurial identity to match Sweden's startup ecosystem.

Client: Cronos Group
Agency: Restless Mindsâ„¢

Role
Brand Strategy
Creative Direction

Scope
Branding

crnsnordics.com
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Sustainability optimists: Transforming green challenges into business growth

Client: Reboot
Agency: Restless Mindsâ„¢

Role
Brand Strategy
Design and creative direction

Scope
Branding and campaign
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Small budget, big impact: Creating unified digital experience for Belgian fashion designer

client: Toos Franken
agency: Restless Mindsâ„¢

Role
Brand Experience
Design and Creative Direction

Scope
Brand experience
and cultural connection
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When ports unite: Transforming Waagnatie into a digital underwater world for historic merger celebration

Client and agency
Port Of Antwerp Bruges
Sylvester & Restless Mindsâ„¢

Role
Experience Design and startegy
Creative Direction

Scope
Immersive event
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Beyond the rebrand: Unifying diverse teams into Oxygen Group

Client and agency
iFacto Group (now Oxygen Group)
Restless Mindsâ„¢

Role
Brand Strategy
Change Strategy
Design and Creative Direction

Scope
Branding and cultural transformation

More coming soon

COPYRIGHT © 2025 JO VAN GRINDERBEEK 

STRATEGIC AND CREATIVE ADVISOR

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