Am I still a designer?

"Are you still doing design?" Since starting Restless Minds™, I get this question all the time. The answer is yes - but not in the way you might think.

amiadesigner

Here's how I think about it.

You can put trendy sneakers on someone, but it won't change how they walk through life. Same with brands - a fresh visual identity won't change how your brand actually works. After years as Design Director working with brands like Samsung, Pioneer DJ, and Samsonite, I've learned that the magic happens when digital and physical worlds become one seamless experience. I don't design how brands look anymore. I design how brands live across all dimensions.

Think about what makes a brand truly real. It's not just the logo or website - it's how it feels to use their product, walk into their store, swipe through their app, talk to their people, and experience their service. A brand lives in every single one of these moments, whether digital or physical. The boundaries between screens and spaces have blurred, and that's where brands need to thrive.

Brand design is not about making beautiful brands.
It's about making brands work beautifully.

That's why my work today looks different.

As a Strategic & Creative Advisor, I decode a brand's DNA and translate it into experiences that hit different. I create meaningful experiences that make technology feel natural and human—shaping how brands come to life through products, spaces, identity, and services. It's about turning brand values into experiences people can see, feel, and trust.

So yes, I'm still a designer. And while I deeply believe visual design matters—even a lot—I design experiences that bridge worlds and help brands work beautifully in every dimension.

Honestly? I love this kind of design even more. Because ultimately, it's not about making people love your brand; it's about making a brand people really love!

Want to know more or just have a fun chat?
Contact me at: hello@jovangrinderbeek.be

COPYRIGHT © 2025 JO VAN GRINDERBEEK 

STRATEGIC AND CREATIVE ADVISOR

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